Amazon Cash Reinvented
Amazon have had their gift card system for a long time – this reinvention shows the giant continues to expand it’s appeal to the masses.
Now customers can top up their account with cash at various retailers if they don’t have a credit or debit card.
Some people simply don’t like these sorts of cashless options. In fact, they don’t even need to have a bank account at all!
So why do I think this relevant to us as sellers?
I see it as both proactive and defensive as Walmart’s has signaled further investment in the online space. Perhaps there is an opportunity for you to develop your brand (or start a second) that has appeal in the Walmart sales channel?
For me, the exciting thing about Amazon’s re launch of their cash top up facility is more shoppers, arguably at a lower price point but with that comes sales volume.
It is now more important than ever to get onto Amazon or if you are already selling to sit back and re-think your end game. Are there other online markets that you should be considering? Back to Blog