• How to Appear in ChatGPT’s New Shopping Experience

    By ZonSupport | Posted on May 19, 2025| Blog

    Our ongoing focus is to help you find more success in your ecommerce business.

    AI offers sellers so many ways to manage down their operating costs, but don’t forget about ways to increase your visibility and connection with customers.

    Max Sinclair is a thought leader in the overlapping space of AI and Ecommerce, so it’s no surprise that he has already developed a solution to help sellers leverage ChatGPT’s newly introduced product carousels.

    We spoke with him at length on how to leverage this latest opportunity…

    Product carousels transform Chat GPT into a discovery-to-purchase channel, selecting items based on user intent, structured metadata, and its own reasoning engine (OpenAI).

    This shift means that AI assistants no longer just point shoppers to links. They influence decisions with visual carousels, ratings summaries, and “budget-friendly” or “most popular” labels all within chat.

    With Gartner forecasting generative-AI spending skyrocketing to $644 billion in 2025, representing 76.4% year-over-year growth, early adopters who own “AI shelf space” will capture disproportionate market share (VentureBeat).

     

    How to Optimize Your E-Commerce Store for AI-Powered Shopping Platforms

    The integration of large language models (LLMs) into shopping experiences is transforming how consumers discover and interact with products online. To ensure your brand remains prominent in this evolving landscape, consider the following actionable steps:

     

    1.Join OpenAI’s Merchant Program

    Screenshot of OpenAI Merchant Program

    OpenAI’s merchant program allows brands to submit product data directly, enhancing visibility within ChatGPT’s shopping feature. By participating, your products can appear in AI-generated recommendations, reaching users during their shopping journey. You can join the interest list here.

     

    2.Implement Bing Index Now

    Instructions for Bing Index Now Protocol

    Bing’s Index Now protocol enables faster crawling and indexing of your website’s content, ensuring that updates to product listings and metadata are promptly reflected in Bing’s search engine. This is also, potentially, significant for getting mentioned in ChatGPT. The reason for this is Microsoft owns Bing and has a significant investment in OpenAI. You can read the documentation for Index Now here, and see if it easily integrates with your CMS here.

     

    3.Optimize Product Metadata

    Structured and detailed metadata enhances the discoverability of your products by AI systems. Ensure that product titles, descriptions, and attributes are comprehensive and accurately reflect the item’s features, benefits, and use cases. This aids LLMs in understanding and presenting your products effectively. You can see if your listings are optimized for AI by using a tool like Azoma. Since we’re an end-to-end solution, you can also use our software to generate optimized meta-data site-wide across all your listings.

     

    4.Adopt the llms.txt Protocol

    LLMS.txt Website instructions

    The llms.txt file is a proposed solution for websites to provide LLM-friendly content, the same way a robots.txt file is used for web crawlers. It is proposed, because there is no clear indication GPT search providers have adopted this protocol. However, a growing number of sites are adopting llms.txt, and it is one of the first ‘easy wins’ we recommend to all our SaaS clients, as if this protocol is ever adopted they will be far ahead of the curve.

    You can generate an llms.txt file for your site by using a free tool like Adsbys LLM.TXT Sitemap Generator. Just provide your existing sitemap and they’ll generate a file that fits the protocol. You can then past the file under a sub-directory like https://yourwebsite.com/.well-known/llms.txt.

     

    Want Your Product to Appear First on ChatGPT?

    We strongly suggest you look deeper into Azoma’s solution along with others as you grab this opportunity with both hands. Anything you can do to attract more traffic to your listing is critical to your success. 

    Asoma’s enterprise-grade AI visibility platform is built for AI-native commerce – delivering optimized metadata, high-impact visuals, and real-time learnings so your brand stands out in every AI conversation.

    If you want to prepare for the future of search, you can find Azoma on sales@azoma.ai.

    As always, ask us anything. If we don’t know the answer, we’ll know someone who does!

     

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