Sexy Up Your Storefront
Most times we want to look our best, particularly when going to meet someone new. Maybe someone you hope will become very special?
I’m talking about customers of course! They’re very special people who are the only reason you are in business. Many of them check you out before buying as you know. Reviews and your Storefront page are the two places they look.
Are you making the best impression possible on your Storefront page?
Which inspires more confidence in the customer you are trying to attract? The standard Amazon promise that just puts in your storefront name as a prefix to their promise on your behalf…that thousands of other sellers have…
…or to read something that a Seller has taken time to write and at least try to inspire a little confidence in your business?
These are not clients of course! Just random Storefronts I found to use as examples.
It only takes a few minutes to copy some of your brand marketing from elsewhere in your business and paste it into your Storefront. This is especially important if you are a newbie seller.
I recommend you keep it short and simple – 5 or 6 lines so at a glance prospective customers feel they know you a little better.
People seldom click for more info and only scroll if they are really interested in something. If you can’t inspire confidence in the first nanosecond they hit your Storefront then they’re gone anyway.
We find a maximum of 500 characters including spaces….ie under 100 words seems to fit perfectly with a line break so you have some white space.
This is just a quick hello 🙂
Here’s where to navigate to in your Seller Central account:
The rest is simple – click on the About subheading on the page that opens which will then populate this field in your Storefront.
You can add a logo as well – the only downside is it has to be a square shape. Thanks Amazon, such an unnecessary restriction – I can imagine how they would react if they had to get their logo to fit into a square lol.
For some new clients we have found access to this area has not been automatic for some reason. Just lodge a case to get it opened up.
As always, ask us anything. If we don’t know the answer we’ll know someone who does! Back to Blog