The Trump Tariffs
By ZonSupport | Posted on November 1, 2018| BlogHere's a hot tip for managing the potential impact that President Donald Trump's tariffs may have on your business. Last week we were a sponsor of the Global Sources Summit in Hong Kong. Here I am with Meghla Bhardwaj who kept us all on track. One of the speakers spoke
Read More
Indirect Communication
By ZonSupport | Posted on October 23, 2018| BlogAmazon quietly updated their TOS during October 2018. They seldom make any announcement, particularly around sensitive topics ie reviews and who “owns” the customer. For the avoidance of any doubt on the latter, Amazon asserts that they own the customer in case you have missed this! The section of particular
Read More
Amazon Pricing
By ZonSupport | Posted on September 13, 2018| BlogBefore you start working on your Amazon pricing, you need to get into their mindset. “There are two kinds of companies. Those that work to raise prices and those that work to lower them - Jeff Bezos, Founder & CEO of Amazon.” Best quality at the lowest price is what
Read More
Review Storm Has Arrived
By ZonSupport | Posted on August 5, 2018| BlogWith many clients losing some or all of their reviews, it is timely to highlight the dangers of playing what we call "grey games" in generating Product Reviews. Amazon has clearly put huge resources into how they now manage reviews. Clients who have been selling for less than a year losing
Read More
Seller Feedback 2018
By ZonSupport | Posted on July 14, 2018| BlogThe Seller Feedback changes just rolling out make this an even more important metric to manage. Whereas previously Seller Feedback was averaged out from the beginning of time (ie from the date you opened your account), it is now calculated as a rolling average over the previous 12 months. Comments
Read More
Outbound Customer Messages
By ZonSupport | Posted on March 10, 2018| BlogHave you got an outbound customer message running in your Amazon business? If not, you are missing a golden opportunity to engage with your customers and (hopefully) pick up some reviews along the way. But don't become a customer spammer! Why many Sellers insist on sending an email to their
Read More
Packaging Costs Profit
By ZonSupport | Posted on February 6, 2018| BlogThere are some that say packaging decisions are even more important that product selection and I tend to agree! An average product presented well often sells in huge volume whereas a great product poorly presented sits on the shelf. We have noticed a trend with packaging growing in size which
Read More
Trademark Right Now!
By ZonSupport | Posted on January 22, 2018| BlogHere is a further update on Trademarking from our original post in September 2017. The benefit of a Trademark and eligibility for Brand Registry now even impacts how your listing displays on mobile (where around 50% of sales are made). You have zero choice - you must start on your
Read More
Promote Coupons On Your Listing
By ZonSupport | Posted on October 19, 2017| BlogJust launched! You can now create discount coupons that will feature on your actual listings. These can be applied to a single product or set of products. Customers will see an orange badge promoting your discount offer next to the selling price. The coupon range is between 5% and 80%
Read More
Review Storm Approaching
By ZonSupport | Posted on September 18, 2017| BlogA review storm is approaching. With thousands of so called bot reviews hitting Amazon since July it is clear that Amazon will again react with more changes. Mainstream media has now picked up on this so it also becomes a PR issue that Amazon must manage. This now places significant
Read More
RECENT POSTS
Archives
Subscribe to newsletter
