Blog – Page 2 – ZonSupport

Review Storm Has Arrived
By ZonSupport | Posted on August 5, 2018| Blog
With many clients losing some or all of their reviews, it is timely to highlight the dangers of playing what we call "grey games" in generating Product Reviews. Amazon has clearly put huge resources into how they now manage reviews. Clients who have been selling for less than a year losing
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Seller Feedback 2018
By ZonSupport | Posted on July 14, 2018| Blog
The Seller Feedback changes just rolling out make this an even more important metric to manage. Whereas previously Seller Feedback was averaged out from the beginning of time (ie from the date you opened your account), it is now calculated as a rolling average over the previous 12 months. Comments
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Canton Fair April 2018
By ZonSupport | Posted on March 20, 2018| Blog
Twice a year thousands of online sellers head to Guangzhou to seek their fortune at Canton Fair. Planning and preparation are key to ensuring you are as productive as possible during your visit. This is a time to be very focused - don't just grab every brochure in sight to
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Outbound Customer Messages
By ZonSupport | Posted on March 10, 2018| Blog
Have you got an outbound customer message running in your Amazon business? If not, you are missing a golden opportunity to engage with your customers and (hopefully) pick up some reviews along the way. But don't become a customer spammer! Why many Sellers insist on sending an email to their
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Automate Your Amazon Business
By ZonSupport | Posted on February 22, 2018| Blog
Imagine if someone was checking every listing you have in almost real time and sending you an alert if something important changed. eg a low star review lands or an old one is up-voted, you lose the buy box or your listing is suppressed, the title is updated or images
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Packaging Costs Profit
By ZonSupport | Posted on February 6, 2018| Blog
There are some that say packaging decisions are even more important that product selection and I tend to agree! An average product presented well often sells in huge volume whereas a great product poorly presented sits on the shelf. We have noticed a trend with packaging growing in size which
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Trademark Right Now!
By ZonSupport | Posted on January 22, 2018| Blog
Here is a further update on Trademarking from our original post in September 2017. The benefit of a Trademark and eligibility for Brand Registry now even impacts how your listing displays on mobile (where around 50% of sales are made). You have zero choice - you must start on your
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Promote Coupons On Your Listing
By ZonSupport | Posted on November 19, 2017| Blog
Just launched! You can now create discount coupons that will feature on your actual listings. These can be applied to a single product or set of products. Customers will see an orange badge promoting your discount offer next to the selling price. The coupon range is between 5% and 80%
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Review Storm Approaching
By ZonSupport | Posted on September 18, 2017| Blog
A review storm is approaching. With thousands of so called bot reviews hitting Amazon since July it is clear that Amazon will again react with more changes. Mainstream media has now picked up on this so it also becomes a PR issue that Amazon must manage. This now places significant
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Countdown To Canton
By ZonSupport | Posted on August 26, 2017| Blog
Am I excited, yes! But with that comes the feeling of a tough time ahead. Canton is not the easiest of fairs to attend, mainly because there's just sooo much to see! It's very easy to get a good dose of overwhelm! Planning and preparation are key to ensuring you
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