• Three Tools to Scale your Amazon Business

    By ZonSupport | Posted on July 30, 2023| Blog

    It can be hard to keep up with the many tweaks Amazon makes to its platform.

    Sure, there are always listing tweaks, AI content, etc but you need to go much deeper than that. 

    We asked the experts at TurnKey Product Management to curate a list of the top three tools that make a real difference to their client’s businesses.

    Their list covers engaging with customers, collaborating with influencers, and bringing back cart abandoners. Collectively, these can have a dramatic effect on scaling your Amazon business.

    Tool #1: Customer Engagement – Manage Your Customer Engagement (MYCE)

    Engaging directly with your Amazon customers is essential for building strong, loyal relationships and increasing product visibility. With Manage Your Customer Engagement (MYCE), you can do just that by sending direct messages to your audiences. MYCE offers several features, including new product marketing campaigns, 7-day deal details, and gift event guides. As Amazon continues to evolve, more creative options will be added to this program.

    To take advantage of MYCE, your brand needs to be registered with an Amazon Stores page with Brand Followers. If you’re not registered yet, head over to Amazon Brand Registry to check your eligibility. Once you have a Stores page, create posts with quality content to attract and retain more followers, enhancing your brand’s engagement with customers.

    Tool #2: Creator Connections

    The Creator Connections program is an exciting opportunity for influencers and associates to unlock bonus commissions on top of their Amazon standard rates by teaming up with brands directly. Brands are able to work directly with creators by posting a campaign that creators will then claim and broadcast the brand’s products to their social networks. From there the creator will earn a commission for each sale that they bring to the brand, the commission is decided on by the brand. The benefit of the program is to simplify the relationship between a brand and a creator. 

    This program is currently invite-only and hosts hundreds of brands looking to collaborate with influencers. If you do not currently have access we highly suggest keeping an eye out for the program in Seller Central and start using it as soon as you have access. 

    Tool #3: Brand Tailored Promotions

    To attract and retain customers, the “Brand Tailored Promotions” feature on Seller Central is a game-changer. This tool enables brands to create exclusive discounts and offers for their past and prospective Amazon customers. By segmenting customers based on specific criteria, such as Cart Abandoners, Brand Followers, High Spend Customers, Potential New Customers, Recent Customers, and Repeat Customers, brands can tailor promotions to targeted audiences effectively.

    With Brand Tailored Promotions, you can build loyalty among customers, increase conversions, and optimize promotional costs. This tool empowers brand owners and selling partners to craft compelling offers that resonate with their audience and encourage repeat purchases.

    By harnessing the power of these three Amazon tools, brand registered brands can boost their business and reach more customers. Customer Engagement through MYCE allows for direct communication and building loyal relationships. Creator Connections opens doors for collaborations with influencers to expand brand reach. Finally, Brand Tailored Promotions enable personalized discounts to engage different customer segments effectively and bring them back to purchase.

    Whether you’re new to selling on Amazon or an experienced seller, you should add TurnKey to the list of suppliers who can help you scale on Amazon. They also have a great range of free resources and training tools to start you off in the right direction.

    As always, ask us anything. If we don’t know the answer, we’ll know someone who does!

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